marți, 26 mai 2015

Campanii ieri, campanii azi, campanii Instagram

Nu se cunosc numarul de utilizatori romani de Instagram, dar cu siguranta sunt destui avand in vedere ca promotiile si concursurile sunt pe Instagram ca la mama acasa.

Din ce in ce mai mult campaniile online tind sa gaseasca un mod inedit si neconventional de a oferi premii, astfel incat “primul comentariu primeşte un bilet pe luna” sau “da share, like, comment, fa stanga-mprejur, joaca zumba cu mana stanga ridicata sau posteaza aici un selfie cu piciorul pe chiuveta“ sunt de domeniul erei trecute.

Cand spui campanie neconvenționala, spui creativitate, spui arta in adevaratul sens al ei. Intr-o campanie inedita si neconventionala nu exista reguli, nu exista know-how, nu exista do’s and don’t’s, totul este posibil si acceptat.

Primaria orasului Paris a avut o campanie originala pe Instagram de salvare a podurilor iubirii.

Campania a fost lansata de autoritatile pariziene dupa ce o balustrada de pe celebrul Pont des Arts din Paris s-a prabusit sub greutatea miilor de "lacate ale iubirii". Autoritatile au fost nevoite sa evacueze pasarela pentru pietoni care traverseaza Sena in fata muzeului Luvru. Din pacate aceasta oferea una dintre cele mai frumoase vederi asupra Parisului. Ideea faina a fost de a propune cuplurilor alternativa selfie-urilor pentru lacate, explicandu-le ca acestea din urma sunt prea grele si avariaza podurile pariziene, a explicat primarul Parisului.

O alta campanie publicitara uber-cool pe Instagram este initiata de Marc Jacobs. Aceasta campanie publicitara neconventionala da startul unui nou trend fashion. Pe langa faptul ca o multime de alte branduri se pregatesc sa-i urmeze exemplul, de acum inainte orice pasionat de moda poate deveni starul unui reclame care face inconjurul planetei.

70.000 de fotografii cu oameni obisnuiti din toata lumea si-au postat fotografia cu hastagul #CastMeMarc pentru a putea deveni eroi intr-o campanie publicitara uber-cool.

Una dintre campaniile recente lansate pe Instagram este H&M David Beckham, pentru…wait for it… H&M. Campania este realizata de o agentie romaneasca, Vuzum.

H&M a plasat in New York, Los Angeles si San Francisco statui cu David Beckham imbracat in colectia sa de lenjerie, invitand fanii Instagram, ai brandului si ai fotbalistului sa intre intr-un concurs foto. Regulamentul era simplu: vedeai statuia, iti faceai o poza cu ea, adaugai hashtag-ul #hmbeckham si participai la concurs.

Marirea listei de clienti reprezinta o provocare continua pentru orice afacere, dar si o activitate foarte costisitoare si consumatoare de resurse. In mediul online se fac din ce in ce mai  multe campanii si strategii: servicii pentru non-clienti, campanii inteligente de direct mail, exploatarea emotiilor pe Instagram si multe altele.

Campaniile social media nu mai sunt de mult o noutate. Unele au rezultate dezamagitoare, altele sunt atragatoare, dar cateva te lasa cu gura cascata. Instagram-ul este o unealta noua de a face campanii mirobolante online.

Yesterday's campaigns, today's campaigns, Instagram campaigns

The exact number of Romanian Instagram users is unknown, but definitely they are enough, given the fact that promotions and contest are freerunning on Instagram.

Increasingly more online campaigns tend to find a unique and unconventional way to provide awards. Therefore comments like “Be the first to leave a comment and you`ll win a ticket to the moon” or “share, like, comment, turn around, dance some zumba with left hand in the air, post a selfie with your foot up on a sink” are way overrated.

When you say unconventional campaign, you say creativity and true sense of art. There are no rules, no know-how, no do`s and don`ts; on an unconventional campaign everything is possible, everything is accepted.

Paris City Hall had an original Instagram campaign to save love bridges all over Paris.
The campaign was launched by Parisian authorities, after a railing located on the famous Pont des Arts bridge collapsed under the weight of thousands of "locks of love”. Authorities were forced to evacuate the bridge crossing Sena in front of Louvre Museum. Unfortunately the bridge had the best view over Paris. The smart idea was to propose “selfies over locks” alternative for the couples that come to visit love bridges, due to the fact that locks are too heavy and damage the Parisian bridges, explained the mayor of Paris City Hall.

Another Insta uber-cool campaign is started by Marc Jacobs. This unconventional campaign means the debut of a new trend fashion. Beside the fact that other brands are ready to follow his example, from now on any fashion enthusiast can become a commercial star all over the world.

In order to become a hero in an uber-cool campaign, 70.000 unknown people all over the world posted their photo with #CastMeMarc hashtag.

One recent campaign launched on Instagram named H&M David Beckham is made for….wait for it….H&M. This one is made by Vuzum, a Romanian advertising agency.

New York, Los Angeles and San Francisco were given statues with David Beckham dressed in his lingerie collection. H&M invited Instagram fans, brand fans and David Beckham fans to participate to a photo contest. The rules were simple: view the statue,  take a picture with it, add the hashtag #hmbeckham and enter the contest.

Increasing list of customers is a constant challenge for any business but it is also a very expensive activity and resource consuming.

More and more campaigns and strategies appear on online environment: non-clients services, smart direct mail campaigns, Instagram exploiting emotions and many more.

Social media campaign is not a novelty anymore. Some campaigns are disappointing, some are appealing, but quite a few are just stunning. Instagram is the new tool for making bright campaign.

Article writing

As I want to try odesk and elance, I will give here some sample of my potential. Every article that I will post in "Article writing" tag is entirely written by me.